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Wednesday, February 14, 2007

Beautification


The city landscape is full of dull looking artifacts that make things such as semaphores, street lighting... work. But they can also become aesthetic objects with some, sometimes minimal, intervention...

On being an ANT

These days, I'm slowly progressing on the self-imposed task of reading Brumo Latour's introduction to Actor-Network Theory: Reassembling the Social. Although Latour's writing style is relatively light, at least compared to other sociology theorists such as Habermas or Bordieu, I still find quite difficult to grasp all the subtilities of actors, mediators, translation, oligopticons, plug-ins...

My first experience with ANT was in a doctoral course about Technology, Economy and Society, where different theories about the interaction between technology and society, such as technological determinism or social construction of technology, were briefly described. What I found most interesting about ANT, and differentiating to other theories and frameworks, was the role it gives to non-human actors.

Society and Technology Studies have always struggled to accommodate the mechanisms in which technological artifacts and society interact and shape each other. The solution that ANT gives to this problem is quite simple and, at least apparently, neat: there is no technology and society as two separate realms that interact with each other: technological artifacts, and also science facts, are actors in the social network, that interact with other actors in a process of constant reshaping and reassembling.

This concept may sound strange at first, but if you look at it in more detail it starts to make, at least, some sense. It is quite obvious that technological artifacts, such as for example the Internet, on one side embody the values, concepts, ideas, cliches.... of the people, groups, and organizations that participate in their design and development (in their construction...); but they also reshape, reorganize, reassemble those other actors, be them humans or not.

ANT has also had its antagonists and it has been, and still is, subjected to very passionate debates (passionate, at least, for academics standards...), such as the Science Wars episode of the early nineties. Hard core positivists freak out whenever the concept of science being socially constructed is introduced. Latour addresses this topic in Reassembling the social with, I think, a good point: saying that science is constructed does not mean that scientific and technological knowledge is not true, but rather that there are lots of resources, interactions and relations between different actors (remember both human and not human) that have to be assembled to construct it.

However, the part I've found most interesting of the book is the section about how to do ANT research, how to write risky accounts in Latour's terms. The author describes an ethnographic approach and a method to capture data about actors and associations, using four notebooks to ensure that both the actors' own perceptions and the effect of the field data on the research and the researcher are logged.

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Thursday, February 1, 2007

Standard wars in the Internet age

Standard wars are, probably, one of the better studied cases in technology and innovation management textbooks. There is no serious book in these areas that does not cite the VHS vs. Beta case, as a paradigm of how non technical issues play a key role in the evolution of technologies. This is a concept that is, very often, difficult to assume by pure techies that think that the best technology, best using some quantifiable measure such as speed, image quality,..., is the one that should win regardless of the environment. Market, society, culture... are concepts that are easier to describe than to measure (and, consequently, predict), so they should not appear in the engineer's drawing board.

But standard wars are here to stay, as one of the modes in which conflicts of interests around technology definition and evolution are deployed and, in most of the cases, closed, with winners and losers.

And they are important: can anybody think that internet, as the network of networks, would have evolved to the Internet we know today if the ISO/OSI standards, and its underlying centralized model, had won over TCP/IP in the standards war over computer networking protocols in the 1980s?. Usually, there are high stakes in the game (benefit, control, power,...) and the winner takes it all.

And that's why standards wars are fought with all the weapons available, and in the Internet age, that means, of course, the Internet itself. Standard wars are as much about perception than technology, and Internet is, today, one of the best mechanisms to build or destroy perceptions.

One of the standards wars that is very active these days is the one over standards for document file formats. It has been going on for a couple of years now, with different contenders and fronts: Microsoft with Open Office XML (OOXML) vs. IBM and OASIS with OpenDocument Format(ODF) on the office document front; Microsoft with XML Paper Specification (XPS) vs. Adobe with the Portable Document Format (PDF) on the fixed document front.

As in any standards war, different companies and interest groups are trying to push their standard as the one that better meets customer needs, which usually means the customer needs that can be met by their own standard. The difference is that, in this case, the battle is not only being fought in committee meetings, ballots over draft specs, or corporate alliances. Blogs and wikis have are the places where all the tricks (some of them clean, some of them dirty...) are being played, trying to change the perception of the different technologies at stake.

In this framework, the latest news about Microsoft paying somebody to change the contents of the wikipedia article on OOXML to make it sound more positive, and the reaction that it has caused shows how, for good or for bad, Internet has become an important medium to influence the shaping of technology.

For some this may sound positive: more democracy in the technology shaping process, while for others, it may sound really unsettling as more and more non technical issues will influence what gets designed and implemented. Welcome to the standards wars in the Internet age....