You are being redirected to my new web site www.albertsuch.com

Monday, March 19, 2007

When technological jargon becomes mainstream

It is very common that during the process of development of a new technology, an specific jargon is created. When the technological innovation starts to get deployed, the jargon acts as a symbol to differentiate those who know about it. But as the new technological features become mainstream, and with some good marketing help, the jargon words detach from the original technical field and get incorporated into the consumer language.

That evolution is specially visible in technologies related to consumer products (how many people who look at the L2Cache size spec for microprocessors has an idea, beyond bigger number is better, about the meaning of that spec?). But in certain circumstances this jargon evolution can also happen in other technologies not so consumer oriented.


In Bangalore, the major center of the software export industry in India, in an environment with a very high IT employment demand, IT and programming related skills becomes a very valuable asset. The consequence is that the programming jargon is becoming part of the regular language. Small signs advertising training in very specific programming technologies abound, and, in certain situations, it is quite easy to start a conversation with an stranger about specific programming languages, platforms, and techniques.

1 comment:

Anonymous said...

I have seen also these "really technical" ads across whole India during my trip in 2000. The place that shocked me most was to see an ad for "Java, HTML, Javascript, Linux and much more things" in a small road close to Ooty. This is a summer hill station area, in the South of India, kind of remote one, in the middle of the small mountains... Globalization....