Everything 2.0

Sometimes, when you learn something new, it seems that everybody and everything is suddenly arranged around that concept or idea; when you start reading about a specific topic and you try to apply to explain any situation or problem, regardless if the original idea has anything to do with it.. This happens at the personal level, but it seems to be much worst in certain situations, specially in the corporate environment.

Working for a large corporation, I've been quite unlucky to go through several of those everybody is crazy about a topic situations. We've gone through the eras of Total Quality, Lean Enterprise, Crossing the Chasm, e-everything,...

And, of course, we are now in the 2.0 era.

Everything important has to have a version 2.0. There is, of course, web 2.0, but there is also school 2.0, home 2.0, work 2.0, There is love 2.0, and life 2.0. There is enterprise 2.0, organization 2.0, government 2.0, politics 2.0, war 2.0,...

It is very interesting to not that there are at least two concepts, that, up to my knowledge, have not been versioned yet: I haven't found any information about peace 2.0 nor about sex 2.0!. There is no relevant site about crime 2.0, but I guess that the term politics 2.0 covers pretty well the concept....

It is obvious that there is a lot of marketing and media hype in all this 2.0 thing, but the question is whether d we really need all these new versions and, even in the case that we do, shouldn't all of us be a little bit more original?...

This rumbling about 2.0 and the (quite stupid) idea of adding a version number to everything, was prompted by this funny video about a supermarket 2.0: