Writing about India

I've been back to Bangalore for a couple of weeks on a business trip.

I usually get quite a lot of questions about India when I get back from these trips. India is second only to China on attracting attention of business people and the public in general; but usually, the knowledge about the country and its economical, political, and social conditions is heavily mediated by the media news.

A couple of weeks ago, I read a blog entry from India about how western media usually approach the economic and social evolution of India in the last years, linked to the growth in IT and IT enabled services, and the stereotypes and cliches that are common in this type of analysis.

The authors description of a typical article about India seems to apply only to the English business oriented media. In Spain, in the last month and a half, there have been only two news bits about India in El País (my preferred local newspaper, and, discounting its political prefernces, a quite reliable source of information). One of them was quite a lengthly article about sati, the ancient practice of widow inmolation in the husband's funeral pyre. The article headline talked about the survival of this practice in today's India, and only when you got into the fine print you read that two cases have happened in the last couple of years and, in total, since independence in 1947, about 40 cases have been registered (remember that we are talking about a country with a population of more than 1 billion). The other was a short clip about the election of a woman as the country president, the first one to occupy the highest (but with very little real power) political position since the country independence in 1947.

The common thread of the stereotypical article about Indian economic growth and the Spanish generalist media coverage about India is the focus on what makes the country different, while downplaying any development that may approach it somehow, even if it is just a little bit, to the concept of developed countries.

However, those development and changes exist, and even if they are small steps, the huge size of the Indian population male them very relevant. For example, in terms of technology evolution, the widespread diffusion of mobile phones usage has open lots of possibilities for new applications and use models that very few companies seem to be tapping in (the major exception I know about is the work that Nokia is doing to understand mobile phone usage in developing countries and that Jan Chipchase captures in his blog).

A few years ago, C. K. Prahalad popularized the concept of The Fortune at the Bottom of the Pyramid. Maybe we should also start talking about the Future Innovations at the bottom of the pyramid...