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Wednesday, August 1, 2007

Color coding

Using color is a typical way to differentiate between slightly different usages of otherwise similar artifacts. Be it garbage recycling containers in Barcelona...

Recycling colors
... or mailboxes in Bangalore...

Mail colors, Ulsoor, Bangalore
As widespread as it is the use of color coding, it remains quite a local thing in many occasions. The meaning and associations attributed to different colors varies a lot in different cultures and societies, so color codes are constantly being invented to be used in specific situations and locations. Some of them may evolve to be fully global, maybe trough a formal standardization process, but in lot of cases they remain local, or are reinterpreted (translated) when moved to different situations and cultural environments....

A small test: what different type of garbage do you think you should throw in each container?, what type of letters would you put in each mailbox? (try to answer the question without reading the small print in the photographs...)

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